FESTIVAL DAY AGENDA
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The Story of StoryTeching: How is innovative technology translated into effective storytelling
To start: What is StoryTeching anyway? This is the talk where you’ll learn the answer to the question of how technology, data, and brand narratives merged into one in incredibly different and compelling ways. Our guest Ravid Kuperberg of Mindscapes, Israel, one of the Cannes Festival’s recurring speakers, reveals everything about how technology became an integral part of the modern brand storytelling in no time at all. The interactive talk will look at key innovative and award-winning campaigns that use effective creative StoryTeching. We’ll come up with practical thinking tools geared to direct the mind and lead it to unique application of innovative technology. Ravid told us to expect compelling and entertaining content that crosses the boundary between the digital and the physical, between the online and the offline.
Ravid Kuperberg is an experienced speaker, always tackling colorful and extremely complex topics — structured creative thinking in brand communications. For a while now, the imaginative and always curious creator’s expertise has been widely used by the world's biggest agencies and brands. And it won’t hurt to mention the thirty Cannes Lions (as well as three Grand Prix Lion awards) that are comfortably sitting on the display cabinets of Mindscapes workshop participants. The name of Mindscapes denotes an elaborate training system for perfecting innovative and creative thinking and action. The training methodology is specially tailored for each industry branch (advertising, media, digital, TTL, and PR). Ravid is a former marketing expert with a background in strategic and creative roles. He kicked off his career as a strategic planner, after which came a stint in copywriting, and then he focused his creative potential on the role of creative director. He is a frequent keynote speaker and trainer at the biggest international marketing conferences and advertising festivals. This means that he is a mandatory guest at the prestigious Cannes Lions International Festival of Creativity, as well as at the 2019 Direct Media Academy!
Is Serbia ready for online platforms?
Our celebrated artist — who has dipped his toes into both on-camera and off-camera roles, as well as into the wild waters of producing — will tell us about our exact place on the cinematic art world’s production and innovation map. Is Serbia ready for online platforms, what are our viewers like — are they demanding, what are they used to, and what do they expect from new projects? Dragan Bjelogrlić lays on his abundant experience candidly, holding nothing back. We’ll also talk about patterns or yet differences — what are the components required for a film project to bring results in Serbia and what makes up the content that is most likely to meet the standards of the somewhat cantankerous but loyal regional audience (and how to make it)?
Dragana Bjelogrlića really needs no introduction. The celebrated actor appeared in the credit rolls as the leading character in more than 80 films, he dipped his toes five times into directing, six times into screenwriting, and a staggering ten times into producing. He was only 15 years old when he first stood in front of the camera — in the 1978 film Boško Buha. His graduation from the Faculty of Dramatic Arts in 1989 was followed by one role after another, each making his name as an actor and placing him among the most prominent Serbia artists. Bjelogrlić appeared in nearly 40 films, around twenty TV shows, and eleven theater plays. In early 1994, he founded KOBRA FILM, a production company that in just a few years authored some of the most popular theater plays, films, and TV series. In the last few years, Bjelogrlić tried his hand at producing, and the first film he produced was Lepa sela lepo gore [Pretty Village, Pretty Flame]. He maintained his artistic ambitions also as a director, taking the helm over the feature film and TV series Montevideo, bog te video! [Montevideo, God Bless You!], which achieved great success — the film was selected as the Serbian submission for the Academy Awards. In the last two years, he has set new standards in TV series, seeing great success with Senke nad Balkanom [Black Sun], whose sequel is expected to come out soon. He won a number of awards, including two Skull Tower grands prix at the festival in Niš, two Golden Mimosas in Herceg Novi, the Freedom statuette for best acting at the Film Festival in Sopot, Golden Antennas for best screenplay for the Montevideo, God Bless You! series, 2011 audience awards in Moscow for the Montevideo, God Bless You! film, and many others... We take special pride in the collaboration between the all-time great and DIRECT MEDIA United Solutions on producing series!
New Model of Digitally Transformed Organization
If we have to point the finger at the main culprit for an almost elusive rhythm of changes in business, it would undoubtedly be digital transformation. Today, more than ever, we live in a time when economic, technological and social forces are, in a way, degrading the hierarchy and bureaucracy. Consequently, society and technology change faster than the capacity of many of us to adapt to those changes. Companies that were once innovative,the leaders in the field of creative and ever-living development, flounder and barely survive because their business models, that have been successfully developed and tested for decades, are becoming transcended overnight. They can blame the unstoppable and often merciless technology and its hotbed, such as the Internet and social media which change the habits of young generations in an almost schizofrenic tempo all they want, but none of that is going to contribute to reality which they need to face and which is the only reality that can bring success in the future. Where's the solution, then? Does it even exist in this fickle correlation of success and changes which are coming? In this lecture Vladimir provides the answer and it lies in the urgent need for adjustment to the management revolution – adoption of the new operating system for business will enable the transition to the new network organizational model which promotes opennesss, teamwork and building relationships.
The first thing that Vanja reveals about himself is that his superpowers are his infinite energy and enthusiasm. He found his niche in the field as a consultant in management, innovation, and social media. So far, he has been earning the trust of companies like The Coca-Cola Company (Serbian Operations), Roche Serbia, Telekom Montenegro (part of Deutsche Telekom), Erste Bank Serbia, Delhaize Serbia, GRAWE Insurance, Triglav Insurance, Direct Media Montenegro, UNDP Montenegro, Government of Montenegro, UNICEF Youth Innovation Lab Kreaktivator, British Embassy in Belgrade... The list goes on forever! He co-founded Digitalizuj.Me, a non-governmental organization created to help Montenegrin citizens and organizations to understand and use exciting opportunities for social change and business in a digital environment. He is the program director of Spark.me, one of the biggest marketing conferences in South East Europe. He has 12 years of experience as a strategic management teacher at the Faculty of Economics in Podgorica. He appeared at conferences in 20 countries across four continents, from Peru to Taiwan. He is a two-time TEDx speaker. The topics he tackles include strategy, innovation and change management, leadership, and entrepreneurship. We’ll be lucky enough to talk to him about these topics at the Direct Media Academy!
Innovation in TV
What is the world of innovation associated with the new television age like and how is United Group modernizing the regional market through its innovations, above all the EON set box and application? Using specific analytics, Srđan will showcase the changes in the television viewing habits, as well as how machine learning and artificial intelligence are applied in using analyzed TV content and metadata. What's going on on the global front — primarily in terms of aggregating OTT providers’ global content through the Smart Box and singular user experiences?
Srđan Đurđević is a name to remember — as the director of the video services development department, he was at the helm of the technology team that launched the first digital satellite and cable TV platform in Serbia, as well as the first web and mobile television service D3GO! He started his career at SBB in 2002, where he worked on implementing and developing video services, mastering absolutely everything that one should know about the service and innovations in the field.
In 2013, he moved to United Group as the director of the Research and Development department. He is in charge of technological innovation, actively participating in the company’s digital transformation by developing digital tools and services in both the telecommunications and media segments.
The peak of his career was in 2016, when he founded one of the leading R&D centers in the region United Cloud, which is part of United Group in charge of developing all the innovative services that United Group provides to its customers in the region. He came up with the idea and concept for EON, today's most modern multimedia platform in the region.
He completed his master’s degree in IT system management.